The hidden psychology behind how we decide, design and live with AI.

I think deeply about simple things. In an age where anyone can become an instant expert, I like to go back to first principles – re-examining beliefs that have become too familiar to inspect – at the point where psychology, design and technology collide.

I read humanities at university, then spent 15 years studying human behaviour in less theoretical settings: agencies, consultancies, research labs and a great many badly designed websites. I now lead Behavioural Science & UX at OLIVER, helping organisations make better decisions about AI, products, services and communications. Along the way I've built experience design teams across the world, taught behavioural design to graduates and boards, and developed experimental AI systems for primary research.

The question running through all of it is simple: what is technology doing to us, and what should we do about it? I'm interested in the awkward territory between what technology can do, what organisations should do and what human beings will probably do anyway; decision-making under uncertainty, design ethics, attention and the cognitive cost of outsourcing too much of ourselves to machines.

Outside work I play competitive backgammon and am an amateur freediver. These may seem tangential, but they are both studies in risk, perception and structure. And yoking disparate interests together is rather the point.